Heyya!
I'm Carla
I create high opt-in newsletters for sustainable travel brands & help them convert onlookers into loyal customers.
Urbanist-cum-ghostwriter based in Madrid.Previously in Orléans, Minneapolis, Paris, Brussels, London, Brighton, Munich, Copenhagen, Vienna.
Why you need a newsletter
Every business needs a newsletter. An email list helps you:
Capture visitors on your website + socials
Build a relationship + trust with potential clients
Grow your business on auto-pilot with automated content
A successful newsletter has three elements:
Creative Lead Magnet
Someone needs a strong incentive to share their email, meaning you need to offer something truly valuable. A discount or vague "news and updates" isn't enough. An Educational Email Course (EEC) is a powerful digital asset you can promoted across all platforms, designed to attract the right people and grow your list with purpose.
Free Value
Holding back information doesn't work anymore. People can find answers anywhere, but they'll choose your business if you offer clear, helpful solutions upfront. Giving value freely builds trust. Then, they might try to solve the problem on their own (or not solve it). But if they’re reading your content, chances are they'll want your help to do it right.
Build Once, Run Forever
Email lists grow slowly, but they're worth it. 4 times more sales are made as a result of email than social. With an automated lead magnet like an EEC, you'll collect emails and nurture leads on autopilot, turning curious onlookers into conversations and clients over time.
What's an Educational Email Course?
An Educational Email Course (EEC) is short, 5-day email sequence that nurtures your subscribers, builds trust, and converts them into clients/customers/followers for your business or organisation.Check out my free EEC to see one in action: Design Your First Place
Is a newsletter really for me?
An EEC is for you if:
You need a way to connect, educate and convert your audience.
Your newsletter is not growing and takes too much of your time or money.
You are a business with a product or service to sell.
An EEC is not for you if:
You have a newsletter growing at a rate you can't keep up with.
You think email is so 2004 ;)
You don't want more clients for your business, or you don't have a business.
About me
Heyya! I'm Carla. I'm a life-long nomad, having lived in over 10 countries spanning 3 continents starting when I was 1 year old. The average time I've spent in one place is about 2 years. And moving is always in the back of my mind.This lifestyle began with my family and continues today. It’s also what brought me into the travel industry. After spending most of my life in places where I didn’t speak the language, finding work, adapting, and navigating new people and places, I’ve learned a lot about what meaningful travel really means.I work with sustainable travel businesses because social, environmental, and economic sustainability isn’t optional — it’s the only way we can maintain our quality of life and that of others. Once you discover this world, you want everyone to experience it.So why ghostwriting? I love helping purpose-driven businesses go the extra mile by educating, connecting, and growing through stories and writing. I still write for myself too, nowadays more in the form of morning pages.If you're in Madrid, you might spot me running along the Manzanares, drinking a vermut in La Latina, or watching the sunset from Tío Pío.